Fortune
Cookies can be used in the same way that has made scratch cards a
promotional hit for years - and years - and years! For
fortune cookies read scratch-cards ... You tell us how many you
need, you tell us which proportion you want to be winners and we can do
it!
For example
... A client wishes to promote sampling and sales of a new drink (spirit)
in pubs.
However the budget is tight and cannot afford to sample everyone with free
drinks. There are many outlets in which to promote. Some attended with promotional
staff. Others to run by themselves, reliant on bar staff only.
Solution
...
Fortune
Cookies produced and packaged in set quantities, to match expected
numbers of people in each outlet (300).
20% of cookies (ie 60 winners) had the message: ‘Congratulations
you have won a .... please claim at the bar while stocks last’. 80% of messages read: 'With our compliments
please try a ...... half price - while stocks last.
Result ...
Funded
with only two bottles of the brand, 20% of people tried it free and
generated the word that it was good. Large proportions of the remaining
80% tried it because it was half price.
Much higher proportion of customers sampled the
drink than had previously been achieved with scratch-cards.
